Membership Recruitment and Retention

Recruitment remains a critical priority for everyone within the association and therefore an integral part of the Regional BOM/COM role. It is recommended that Regions have a recruitment – sub group, made up of Regional BOM/COM members. This group will be responsible for:

  • analysing data provided by the National team to determine potential recruitment ‘hot spots’ and make provisions to recruit in this area
  • identifying any regional recruitment opportunities and arrange for a regional/­local repre­sen­tative to attend and promote HASSRA
  • ensuring all local clubs have up to date promotional material/­membership packs
  • where possible attending recruitment events as requested by local clubs and/or any other groups, such as wellbeing
  • agreeing initiatives to encourage new members – e.g. buddy draws, free prize draw.
  • ensuring leavers are aware of the NAMS and Retired membership options

The National Team will support Regions with recruitment by:

  • providing quarterly updates on recruitment activity – including NAMS
  • providing SIP v membership figures at least once per year
  • providing recruitment packs/­leaflets and promotional items where necessary
  • providing a powerpoint presentation
  • attending large recruitment events when regional/­local reps are unable to attend
  • advising regions of any potential new starters or exit exercises